Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth.
Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth.
ROBERT M. GRANT is Eni Professor of Strategy Management at Bocconi University in Milan and a Visiting Fellow at Georgetown University, Washington and City London University. JUDITH JORDAN is Teaching Associate in Management at the University of Bristol.
Inhaltsangabe
Preface to 2nd edition ix
Preface to 1st edition x
Online teaching and learning resources xi
Case list xii
1 The concept of strategy 1
2 Industry analysis 39
3 Resources and capabilities 81
4 The nature and sources of competitive advantage 119
5 Industry evolution and strategic change 151
6 Technology-based industries and the management of innovation 193
7 Corporate strategy 233
8 Global strategies and the multinational corporation 271
