Responsible businesses are economic institutions which are committed to the values of our society. It turns out that not all companies making that claim really have respect for human rights, decent working conditions, environmental protection and the elimination of corruption in their DNA. Pes explains how to sow and grow these values in our organizations, while simultaneously contributing to the material development of societies. Using the metaphor of the four-leaf clover, he explains that all companies create value to subsist in the medium and long term, but not all of them possess the other three leaves: a specific purpose which is subject to no particular interest group; a tradition of behavior patterns based on integrity and transparency; and a commitment to tackling the social and environmental challenges of our times.--
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