Framing Conflict: Afghanistan - Iqbal, Yasir Waseem
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The media has a strong social and cultural impact upon society. This is predicated upon its ability to reach a wide audience which often sends a strong and influential message. Marshall McLuhan uses the term the medium is the message as a means of explaining how the distribution of the message can often be more important than the message itself. It is through the persuasiveness of media such as television, radio and print media that reach the target audience. These have been influential media as they have been largely responsible in structuring people's opinion. Television broadcasting has a…mehr

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Produktbeschreibung
The media has a strong social and cultural impact upon society. This is predicated upon its ability to reach a wide audience which often sends a strong and influential message. Marshall McLuhan uses the term the medium is the message as a means of explaining how the distribution of the message can often be more important than the message itself. It is through the persuasiveness of media such as television, radio and print media that reach the target audience. These have been influential media as they have been largely responsible in structuring people's opinion. Television broadcasting has a large amount of control in influencing the content that society watches and the times in which they are viewed. This is a distinguishing feature of traditional media and although they are by no means redundant, the development of the internet has challenged the traditional participation habits involved in media such as television.
Autorenporträt
Yasir Waseem Iqbal Virk is a PhD Scholar in Media Studies and working as visiting Lecturer at the Islamia University of Bahawalpur Pakistan . His area of expertise is political communication, communication research,new media and media system of South Asia. The author is based in Pakistan.