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In times of innovations and rapid evolutions, economic theory has changed as well. Therefore, nowadays one assumption stands firm: the concept of the fully-rational Homo Oeconomicus does not fit the reality anymore. Many factors might affect the decision-making process and thus lead to a suboptimal evaluation. According to Behavioural sciences, those inefficiencies are mainly related to mental distortions ("Biases"). The author has studied their manifestation among banking-customers relationships with the aim of finding evidence of their impact and significance in Italian ADR litigations. The…mehr

Produktbeschreibung
In times of innovations and rapid evolutions, economic theory has changed as well. Therefore, nowadays one assumption stands firm: the concept of the fully-rational Homo Oeconomicus does not fit the reality anymore. Many factors might affect the decision-making process and thus lead to a suboptimal evaluation. According to Behavioural sciences, those inefficiencies are mainly related to mental distortions ("Biases"). The author has studied their manifestation among banking-customers relationships with the aim of finding evidence of their impact and significance in Italian ADR litigations. The piece of work provides also an overview on the main aspects of the behavioural theories and economic precepts related to the analysis.
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Autorenporträt
Francesco James Mazzocchini graduated with Laude in Banking and Finance at the Università Politecnica delle Marche of Ancona (Italy), where he spent one year of research regarding customer behaviour in retail banking. He is currently residing in Hong Kong for an internship in the banking sector and further progressing with his research.