33,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Gebundenes Buch

The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.

Produktbeschreibung
The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.
Autorenporträt
Jeffrey L. Bradach is an assistant professor of organizational behavior at Harvard Business School.