Franchising Success Basics - Johnson, J E
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Is a franchise business in your future? Wish you could go into business for yourself, not by yourself? If so, investing in a franchise could be the ticket to your golden opportunity. Franchisees enjoy a higher rate of success, compared to solo start-ups. They also reach profitability faster. One reason for this is when you buy a franchise, you don't have to re-invent the wheel, because the business model and strategy are already proven. So are sourcing, pricing and marketing, among other risk-reducing advantages franchisees enjoy. Yet, like any major purchase, you need to go in eyes wide open.…mehr

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Produktbeschreibung
Is a franchise business in your future? Wish you could go into business for yourself, not by yourself? If so, investing in a franchise could be the ticket to your golden opportunity. Franchisees enjoy a higher rate of success, compared to solo start-ups. They also reach profitability faster. One reason for this is when you buy a franchise, you don't have to re-invent the wheel, because the business model and strategy are already proven. So are sourcing, pricing and marketing, among other risk-reducing advantages franchisees enjoy. Yet, like any major purchase, you need to go in eyes wide open. Even with franchising, success is not a guarantee. And it's not for everyone. Could it be ideal for you? This book gives you the information you need to reach well-considered answers. Here's exactly what you need to know before you commit!
Autorenporträt
JE Johnson is publisher of Crimson Hill Books. She is a former business writer and editor who has written over a thousand articles for major magazines and newspapers in the U.S. and Canada including Los Angeles Times, Toronto Star, Canadian Business and Exchange magazines. As the former managing editor of Franchise Canada magazine and the annual Franchise Canada Directory, the official publications of Canadian Franchise Association, she has interviewed hundreds of franchisors, franchisees and industry experts. She holds a Masters degree in Journalism and Communications from South Dakota State University and a MBA from Wilfrid Laurier University.