From the dynamic CEO who engineered an astounding reinvention of his own company comes a practical guide to customer-focused innovation that will prepare business managers of today for the unpredictable future.
From the dynamic CEO who engineered an astounding reinvention of his own company comes a practical guide to customer-focused innovation that will prepare business managers of today for the unpredictable future.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Robert Rodin is the former CEO and president of Marshall Industries. He is presently founder, chairman, and CEO of eConnections, and creator of the world's number-one business-to-business Web site, providing services, management, and infrastructure to create supply chain solutions.
Inhaltsangabe
Contents 1 The Customer Connection: Addressing the Problem 2 You Don't Know What You Don't Know: Learning Where to Look 3 Frustration by Design: Why Bad Things Happen in Good Organizations 4 Management on Trial: Launching Radical Change 5 The $15,000 Pallet Rack: Building a Common Mission 6 Money Matters Most: Designing the Right Incentives 7 No One Asks for a Salesman: Customers Want Solutions 8 The Uses of Tools: Technology Without Tears 9 Captain Internet and the Tower of Babel: Get Wired 10 The Upside of Perfect: Creating an Innovative Culture 11 Millennium Rules: What's Next? Acknowledgments
Contents 1 The Customer Connection: Addressing the Problem 2 You Don't Know What You Don't Know: Learning Where to Look 3 Frustration by Design: Why Bad Things Happen in Good Organizations 4 Management on Trial: Launching Radical Change 5 The $15,000 Pallet Rack: Building a Common Mission 6 Money Matters Most: Designing the Right Incentives 7 No One Asks for a Salesman: Customers Want Solutions 8 The Uses of Tools: Technology Without Tears 9 Captain Internet and the Tower of Babel: Get Wired 10 The Upside of Perfect: Creating an Innovative Culture 11 Millennium Rules: What's Next? Acknowledgments
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