Free Trade - Truman, D. Richard
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An advertising agency founder's personal account of how living next door to an economic behemoth and the Canadian government's 1988 Free Trade agreement with the United States, amongst other factors, sent the advertising business in Canada into a tailspin. Within a decade the consequences would be evident for all to see. This book follows the author's travails as he builds a Canadian advertising agency while battling elephant-sized American invaders. The 1980s was a historic time as the very survival of the advertising industry and hundreds of thousands of associated jobs across the country were in doubt.…mehr

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Produktbeschreibung
An advertising agency founder's personal account of how living next door to an economic behemoth and the Canadian government's 1988 Free Trade agreement with the United States, amongst other factors, sent the advertising business in Canada into a tailspin. Within a decade the consequences would be evident for all to see. This book follows the author's travails as he builds a Canadian advertising agency while battling elephant-sized American invaders. The 1980s was a historic time as the very survival of the advertising industry and hundreds of thousands of associated jobs across the country were in doubt.
Autorenporträt
D. RICHARD TRUMAN is an international Creative Director who plied his trade in the swinging sixties in London, then the global epicenter of advertising creativity. It was also the birthplace of industry giants like Ridley and Tony Scott, David Puttnam, Frank Lowe, Alan Parker, John Hegarty, and the redoubtable Saatchi brothers. The trillion dollar global advertising business titillates observers with controversy and don't-tell-all adventures starring heroes and swine in a profession perceived to be laced with cut-throat skullduggery. Advertising is a muscular force that damns us when we listen and shames us if we don't. This is Truman's 10th book. He currently resides in Kitchener, Ontario, Canada with his wife, Bev, and a clowder of moggies.