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Subtitled, "Success In Professional Digital Photography".
Providing useful strategies for becoming a freelance photographer and building a successful business, this in-depth manual offers a complete overview of the professionfrom perfecting the art form to project management. Demonstrating important points for getting startedcustomer service, marketing, billing, and negotiating pricesthis comprehensive guide also delves into important matters of law, taxes, permits, insurance, and copyrights. Paying special attention to the evolving role of technology in the creation, marketing, and sales of images, this reference provides invaluable advice on digital photo equipment, computers and software, and custom processing. Loaded with entirely new images, this revised edition details a variety of interestssuch as advertising, entertainment, fashion, or traveland presents step-by-step instructions for turning a passion for photography into an exciting, full-time career.
Providing useful strategies for becoming a freelance photographer and building a successful business, this in-depth manual offers a complete overview of the professionfrom perfecting the art form to project management. Demonstrating important points for getting startedcustomer service, marketing, billing, and negotiating pricesthis comprehensive guide also delves into important matters of law, taxes, permits, insurance, and copyrights. Paying special attention to the evolving role of technology in the creation, marketing, and sales of images, this reference provides invaluable advice on digital photo equipment, computers and software, and custom processing. Loaded with entirely new images, this revised edition details a variety of interestssuch as advertising, entertainment, fashion, or traveland presents step-by-step instructions for turning a passion for photography into an exciting, full-time career.