DTV Services, trading as Freeview, is the name for the collection of Free to air services on the Digital Terrestrial Television platform in the UK. The service is jointly run by its five equal shareholders - BBC, ITV, Channel 4, Sky and transmitter operator Arqiva. DTV Services is designed to market changes to the platform. In association with the Digital TV Group, DTV Services is responsible for marketing specifications such as Freeview+, the PVR brand and Freeview HD - the roster of forthcoming HD channels.
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