Samia Afrin, Shakila Salam, Md Moniruzzaman

Fresh-cut Vegetables at Supermarkets in Bangladesh:

Analyzing Marketing System and Customer Perception

• Broschiertes Buch

Produktbeschreibung

The concept of fresh-cut vegetables is relatively new in the context of Bangladesh. The study was designed to examine the marketing system, assess the customer's perception and identify factors to purchase fresh-cut vegetables. Data obtained from a total of 103 vegetable customers, 10 supermarket outlet managers and 35 marketing intermediaries by using purposive sampling technique. For measuring perception of the respondents and identifying factors to purchase fresh-cut vegetables, a 5-point Likert scale and Logit model were used in this study, respectively. On an average, customers had moderately favorable attitude towards fresh-cut vegetables. Results of the Logit model indicate that age, education, family member, having maid servant, income, perception have significant effect on purchasing of fresh-cut vegetables. In general, younger, having higher education, large family and higher income increases the possibility whereas having maid-servant decreases the possibility to purchase fresh-cut vegetables. Customers identified unavailability of items, higher price, shorter shelf life, quality and color deterioration and safety as major problems for purchasing fresh-cut vegetables.

Produktdetails

• Verlag: Scholar's Press
• Seitenzahl: 100
• Erscheinungstermin: 31. März 2021
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 167g
• ISBN-13: 9786138948339
• ISBN-10: 6138948335
• Artikelnr.: 61660635

Autorenporträt

Samia Afrin es licenciada y posgraduada por la Universidad Agrícola de Bangladesh, en Mymensingh. También obtuvo un MBA en el Instituto de Estudios de Agronegocios y Desarrollo de la misma universidad. Ha publicado varios artículos en reputadas revistas nacionales e internacionales.