Roger Dooley

Friction

The Untapped Force That Can Be Your Most Powerful Advantage

• Gebundenes Buch

Produktbeschreibung

"How business leaders can boost profits and growth by reducing 'friction' in every customer interaction"--

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Produktdetails

• Verlag: McGraw-Hill Education
• Seitenzahl: 320
• Erscheinungstermin: 9. Mai 2019
• Englisch
• Abmessung: 238mm x 164mm x 34mm
• Gewicht: 550g
• ISBN-13: 9781260135695
• ISBN-10: 1260135691
• Artikelnr.: 54329742

Autorenporträt

Roger Dooley is an international keynote speaker and the creator of Neuromarketing, the go-to blog of marketing professionals the world over. He co-founded College Confidential, a web-based business that serves millions of college-bound students and parents every month.

Inhaltsangabe

Introduction
Prologue: Engine of Disruption
1 The Friction Evangelist
2 Retail Disruption-Nineteenth and Twentieth Centuries
3 Transportation Disruption
4 Digital Disruption
5 The Science of Friction
6 Decision Friction
7 Customer Experience and Friction
8 Technology Friction
9 Friction Within Your Business
10 A World of Friction
11 Bureaucrats and Red Tape Warriors
12 Taxes and Beyond
13 Habits and Productivity
14 Friction Design
15 Nonprofit Friction
16 Friction Everywhere
Conclusion: Go Forth and Find Friction
Appendix: The Persuasion Slide
Acknowledgments
Notes
Index