Frictionless: Build Better Video Games, Attract and Retain Players, Grow Revenue Volume 1
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There's nothing easy or straightforward about video game creation. It can take thousands of hours over many years. And that's not accounting for player acquisition, community-building, and maintaining the infrastructure. How does a company balance all these development, marketing and tech factors to build and retain an enthusiastic and loyal player base?This book examines the key stages of getting a video game to market, from concept to beyond launch, with a laser focus on identifying the stumbling blocks -- "frictions" -- that your players might experience during play and in their interaction...
There's nothing easy or straightforward about video game creation. It can take thousands of hours over many years. And that's not accounting for player acquisition, community-building, and maintaining the infrastructure. How does a company balance all these development, marketing and tech factors to build and retain an enthusiastic and loyal player base?This book examines the key stages of getting a video game to market, from concept to beyond launch, with a laser focus on identifying the stumbling blocks -- "frictions" -- that your players might experience during play and in their interactions with the studio or publisher. It illustrates how smart, proactive design and integrity-based player engagement can eliminate friction for players, and improve your business. Any company can strive to become FRICTIONLESS.
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