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From a Grey Mouse to a Proud One' is about creating a sustainable identity for your business using the 'Fortune-teller Model' created by the author. The 'Fortune-teller Model' consists of four different approaches and utilizes each in four different ways. In the end you can have 16 different possible business identities using your current business, and yourself, as a starting point. It also includes ways you can expand and tip of what you can do to save your business in the different phases it goes through. Last it is about evaluation and a bit about project planning.

Produktbeschreibung
From a Grey Mouse to a Proud One' is about creating a sustainable identity for your business using the 'Fortune-teller Model' created by the author. The 'Fortune-teller Model' consists of four different approaches and utilizes each in four different ways. In the end you can have 16 different possible business identities using your current business, and yourself, as a starting point. It also includes ways you can expand and tip of what you can do to save your business in the different phases it goes through. Last it is about evaluation and a bit about project planning.
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Autorenporträt
Gry L.Everine Johansen is a writer and businesstheorist from Norway who invents new methods and theories to help re-build small businesses. Project manager for research and outsourcing projects; a professional gardener specialized in parks and gardens, been to Madagascar on exchange, part-owner and manager of a co-op (estate and landmanagement). Courses in management, leadership and project management from Oslo School of Management, Organization Analysis and Economy both on master-level by Stanford University, New models of Business in Society and Foundations of Business Strategy by university of Virginia, Competitive Strategy and Advanced Competitive Strategy by LMU Munchen University and Entrepreneurship by Calif.University and the course Essentials of Program Strategy and Evaluation for Non-Profits offered by Stanford University. You can see more on www.creativebusinessbooks.com