From Altoids to Zima - Morris, Evan
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A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.

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Produktbeschreibung
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.
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Autorenporträt
Evan Morris MBE is the son of crew member Ronald Morris of Operation Jaywick and was a member of the Special Operations Executive. Evan has written widely on the subject of Policing and Community Safety. Tiger's Revenge is his first book, which is a tribute to his father, the crew and military success of Operation Jaywick.