Myleea D. Hill, Marceline Thompson-Hayes

From Awareness to Commitment in Public Health Campaigns

The Awareness Myth

• Broschiertes Buch

Produktbeschreibung

This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 154
• Erscheinungstermin: 7. Februar 2020
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 234g
• ISBN-13: 9781498533317
• ISBN-10: 1498533310
• Artikelnr.: 58456731

Autorenporträt

Myleea Dawn Hill is professor of strategic communication in the Department of Communication at Arkansas State University. Marceline Thompson Hayes is professor of communication studies and chair of the Department of Communication at Arkansas State University.

Inhaltsangabe

Contents
Foreword
By Susan Jacobson and Lynne M. Webb
Acknowledgments
Unit I
Chapter 1-Overview and Introduction: Awareness is Everywhere
Chapter 2-The Awareness Culture: The Rise of Ribbons and the Fall of
Campaign
Chapter 3-Awareness as Events, Observations, and Amusement: An Analysis of
Selected Health-Related Websites
Unit II
Chapter 4-The Awareness is Education Myth
Chapter 5-The Awareness is Enough Myth
Chapter 6-The Awareness is Acceptance Myth
Chapter 7-The Awareness is Altruistic Myth
Chapter 8-The Awareness Equals Health Myth
Unit III
Chapter 9-The Awareness Myth Model
Chapter 10-The Development of the Commitment-Communication Model
Bibliography
About the Authors