From Categories to Categorization
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This volume brings together some of the worldâ s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

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Produktbeschreibung
This volume brings together some of the worldâ s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Rodolphe Durand, HEC Paris, Paris, France Nina Granqvist, Aalto University, Aalto, Finland Anna Tyllström, Uppsala University, Uppsala, Finland