From Data to Decision - Vriens, Marco; Chen, Song; Vidden, Chad
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From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization. The text begins with a chapter that outlines the rise o

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Produktbeschreibung
From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization. The text begins with a chapter that outlines the rise o
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Autorenporträt
Marco Vriens is founder and CEO of Kwantum, an analytics firm. He earned his Ph.D. in business administration from the University of Groningen. He specializes in marketing analytics, brand research, research methodology, consumer psychology and decision-making.