From Edison to iPod - Mostert, Frederick W.
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It is time for an intellectual property wake-up call! Think intellectual property doesn't affect you or your business? Think again! As technology changes, intellectual property is affecting more people than ever before. If you have a big idea, you need to know your rights and how to protect them. Intellectual property expert, Frederick Mostert, cuts through complicated concepts and presents simple, practical advice so you can understand, exploit and protect your rights and make the most of your ideas. This book guides you through why, when and how to safeguard your ideas, strengthen your…mehr

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Produktbeschreibung
It is time for an intellectual property wake-up call! Think intellectual property doesn't affect you or your business? Think again! As technology changes, intellectual property is affecting more people than ever before. If you have a big idea, you need to know your rights and how to protect them. Intellectual property expert, Frederick Mostert, cuts through complicated concepts and presents simple, practical advice so you can understand, exploit and protect your rights and make the most of your ideas. This book guides you through why, when and how to safeguard your ideas, strengthen your rights and maximise their value. What are trademarks, copyright, design rights, trade secrets and patents? How do you prove that you were first with your ideas? What can you do if someone copies your ideas? How can you strategically build an intellectual property portfolio? With these straightforward tips you can protect, profit and prosper.
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Autorenporträt
Frederick Mostert is an internationally acclaimed intellectual property expert and has assisted designers, chefs, opera singers, computer scientists, architects, corporate finance specialists, doctors, bankers and fitness trainers. He has also counselled celebrities and public figures, including President Mandela, Sylvester Stallone, Stella McCartney, the King of Spain and the Shaolin Monks. He has been inducted into the Intellectual Property Hall of Fame. He is a Research Fellow at the Oxford Intellectual Property Research Centre, University of Oxford and a Research Fellow at Peking University. He is Past President of the International Trademark Association and was Chief Intellectual Property Counsel of the Richemont Group which includes Cartier, Chloe, Montblanc, Alfred Dunhill and other luxury brands. He is a solicitor of England and Wales and is a member of the New York Bar, where he was in private practice with Shearman and Sterling, and with Fross Zelnick. Frederick has written widely on the subject of intellectual property and is principal author and editor of the book Famous and Well-known Marks. His writings have been cited in judgements in the High Court in the United Kingdom, the United States Federal Court and in courts in various other countries. Frederick's passion in life is a love of good food. He is a Trustee of the British Academy of Culinary Arts and masquerades as a food writer on the side. Practising what he preaches, he has filed as a trade mark, his nom de plume: The Truffleman.