Helen Edwards

Broschiertes Buch

From Marginal to Mainstream

Why Tomorrow's Brand Growth Will Come from the Fringes - And How to Get There First

Beschreibung

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

Autor

Helen Edwards

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13844
• Seitenzahl: 266
• Erscheinungstermin: Februar 2023
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 400g
• ISBN-13: 9781398604315
• ISBN-10: 1398604313
• Artikelnr.: 63208475

Rezensionen

"Essential reading for any organization seeking growth in today's difficult economic environment. Full of practical tools and examples." Costas Markides, Professor of Strategy and Holder of the Robert Bauman Chair in Strategic Leadership, London Business School