From Networks to Netflix

A Guide to Changing Channels
Herausgeber: Johnson, Derek

• Gebundenes Buch

Produktbeschreibung

Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux. Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. From Networks to Netflix guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world. An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television-and television studies-even as they continue to be rewritten.

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Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 462
• Erscheinungstermin: 26. Juli 2022
• Englisch
• Abmessung: 260mm x 183mm x 29mm
• Gewicht: 1059g
• ISBN-13: 9780367568283
• ISBN-10: 0367568284
• Artikelnr.: 63657080

Autorenporträt

Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. His books include Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture as well as Media Franchising: Creative License and Collaboration in the Culture Industries. He is also the co-author of Television Goes to the Movies, and the co-editor of books including Point of Sale: Analyzing Media Retail.

Inhaltsangabe

Part 1: Introduction 1. Pluto TV: Channels, Portals, and the Changing
Television Cosmos Part 2: Broadcast Legacies 2. ABC: Crisis, Risk, and the
Logics of Change 3. The CW: Media Conglomerates in Partnership 4. PBS:
Crowdsourcing Culture Since 1969 5. Telemundo: Telenovelas for the
Twenty-First Century 6. TV Globo: Global Expansions and Cross-Media
Convergence from Broadcast to Streaming 7. MeTV: Old Time TV's Last Stand?
Part 3: Cable and Satellite Survivors 8. NewsNation: Local Broadcasting,
National Cable Channels, and the Evolution of WGN 9. Cartoon Network: Adult
Swim and the Evolving Use of "Edge" 10. Nick Jr.: Shifting Conglomerate
Strategies from Scheduling to Intellectual Property 11. Freeform: Shaking
Off the Family Brand within a Conglomerate Family 12. Comedy Central:
Trying to Grow Up by Getting Younger 13. Bravo: Branding, Fandom, and the
Lifestyle Network 14. AMC: Story Sync and Frictionless Fandom 15. Starz:
Distinction, Value, and Fandom in Premium TV 16. Playboy TV:
Contradictions, Confusion, and Post-Network Pornography 17. El Rey: Latino
Indie Auteur as Channel Identity Part 4: Streaming Ventures 18. Netflix:
Streaming Channel Brands as Global Meaning Systems 19. YouTube: The
Interface Between Television and Social Media Entertainment 20. iQIYI:
China's Internet Tigers Take Television 21. Amazon Prime Video: Scale,
Complexity, and Television as Widget 22. The Roku Channel: Vertically
Integrated Connected TV 23. OTV Open Television: The Development Process
24. Revry: Making the Case for LGBTQ Channels 25. iROKOtv: Drama for the
"Small-Small" Screen 26. Crunchyroll: Contested Authenticity in the
Creation of Niche Brand Communities 27. Viki: Governing Transnational
Fandom via Platforms 28. Twitch.tv: Tele-visualizing the Arcade Part 5:
Television Plus 29. Hulu: Negotiating National and International Streaming
30. Hotstar: Reimagining Television Audiences in Digital India 31. Abema
TV: Where Broadcasting and Streaming Collide 32. Mango TV: The Rise of a
State-Controlled Entertainer 33. Disney+: Imagining Industrial
Intertextuality 34. ESPN+: Subscribing to Diversity, Marginalizing Women's
Sports 35. Peacock: Network Heritage, Olympic Dreams, and the
Transformation of NBC Sports 36. HBO Max: Media Conglomerates and the
Organizational Logic of Streaming 37. Paramount+: "Peaking" Subscriber
Interest in Legacy Television Franchises