The social history of early medicine and the evolution of British retailing are two areas that have attracted considerable attention from academics in recent years. That said, little work has been done either by medical or business historians on the actual retailing of drugs. This book merges the two themes by examining the growth in the retailing of medicinal drugs from the sixteenth into the twenty-first centuries.
The social history of early medicine and the evolution of British retailing are two areas that have attracted considerable attention from academics in recent years. That said, little work has been done either by medical or business historians on the actual retailing of drugs. This book merges the two themes by examining the growth in the retailing of medicinal drugs from the sixteenth into the twenty-first centuries.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Contents: General editor's preface. Introduction: Perspectives on the evolution of the retailing of pharmaceuticals, Louise Hill Curth; Apothecaries and the consumption and retailing of medicines in early modern London, Patrick Wallis; Medical advertising in the popular press: almanacs and the growth of proprietary medicines, Louise Hill Curth; Accessing drugs in the eighteenth-century regions, Steven King; 'The doctor's shop': the rise of the chemist and druggist in nineteenth-century manufacturing districts, Hilary Marland; From 'bespoke' to 'off-the-peg': community pharmacists and the retailing of medicines in Great Britain 1900 to 1970, Stuart Anderson; 'A cascade of medicine': the marketing and consumption of prescription drugs in the UK 1948-2000, Judy Slinn; Index.
Contents: General editor's preface. Introduction: Perspectives on the evolution of the retailing of pharmaceuticals, Louise Hill Curth; Apothecaries and the consumption and retailing of medicines in early modern London, Patrick Wallis; Medical advertising in the popular press: almanacs and the growth of proprietary medicines, Louise Hill Curth; Accessing drugs in the eighteenth-century regions, Steven King; 'The doctor's shop': the rise of the chemist and druggist in nineteenth-century manufacturing districts, Hilary Marland; From 'bespoke' to 'off-the-peg': community pharmacists and the retailing of medicines in Great Britain 1900 to 1970, Stuart Anderson; 'A cascade of medicine': the marketing and consumption of prescription drugs in the UK 1948-2000, Judy Slinn; Index.
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