FROM PURPOSE TO PROFIT - Craske, Erin Andrea
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Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or quiet quitting. As detrimental as they are, they can be easily avoided. Running a business shouldn't be draining or effortful. It means to be enjoyable for owners, employees, and customers alike. In this guide, the author harnessed two decades of award-winning expertise in commercial branding, marketing, and communication strategies, along with in-depth knowledge of consumer insights and sixteen years of dedicated team coaching, teaching, and mentoring, to create a…mehr

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Produktbeschreibung
Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or quiet quitting. As detrimental as they are, they can be easily avoided. Running a business shouldn't be draining or effortful. It means to be enjoyable for owners, employees, and customers alike. In this guide, the author harnessed two decades of award-winning expertise in commercial branding, marketing, and communication strategies, along with in-depth knowledge of consumer insights and sixteen years of dedicated team coaching, teaching, and mentoring, to create a comprehensive strategy guide. This book serves as an indispensable A to Z manual, offering practical strategies to boost business success. Within its pages, you'll discover a wealth of wisdom, ranging from timeless marketing frameworks, insights, and inspirational quotes and examples to cutting-edge strategies. It's a fusion of leading theories and real-world experience presented in a structured, easily digestible format. But this guide is more than just theory; it's a journey into the 'why' behind every strategic decision. You'll learn how to build a meaningful brand that resonates while demystifying the fundamental principles of business, brand, marketing, launch, portfolio, and communication strategies. Guided by coaching questions, strategic reasoning, and research techniques, you'll pave your way to business prosperity. This all-in-one solution meets the needs of busy, time-constrained professionals by offering a comprehensive repository of valuable, bite-sized information. It's designed to springboard your well-informed business journey and boost your confidence and belief in your abilities. It caters to young and mature, small-to-medium-sized businesses across various sectors, as well as entrepreneurs seeking to craft winning business plans. Are you ready to rise above the competition? To craft a brand that shines with visibility, profitability, and longevity? To create a self-sustaining brand that's easy to build, fulfilling to manage, and effortless to grow? It's time to transform your business journey into one that's effortless, meaningful, and enjoyable. Gain the confidence to breathe life into your brand, unlock the keys to sustainable business profitability, and let this book be your starting point. TRIGGER WARNING: The guide mentions alcohol, tobacco, and sexual health products that may not be suitable for readers sensitive to such categories.
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Autorenporträt
Erin Andrea Craske boasts an impressive two-decade career in the industry, culminating in her role as Global Head of Consumer Brands. With expertise spanning strategic development, profitability enhancement, leadership, and communication, Erin's track record features over 40 industry-leading brands across diverse sectors and prestigious awards.With an honours degree in higher education and a wealth of 16 years of prosperous leadership and coaching experience, Erin Craske has emerged as an ICF-certified executive coach, business advisor, and educator. This certification is a testament to her commitment to excellence and her dedication to helping others thrive in their professional journeys.Beyond her impressive professional background, Erin is passionate about empowering conscious business leaders to transcend boundaries. Her vision is to create a ripple of positivity that extends from the world of business into every facet of life.Erin's mission extends far beyond corporate success; she aspires to make a profound, lasting impact. She envisions a future where her work enriches the lives of individuals she touches.