Erin Andrea Craske

FROM PURPOSE TO PROFIT

How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability

• Gebundenes Buch

Produktbeschreibung

Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or quiet quitting. As detrimental as they are, they can be easily avoided. Running a business shouldn't be draining or effortful. It means to be enjoyable for owners, employees, and customers alike. In this guide, the author harnessed two decades of award-winning expertise in commercial branding, marketing, and communication strategies, along with in-depth knowledge of consumer insights and sixteen years of dedicated team coaching, teaching, and mentoring, to create a comprehensive strategy guide. This book serves as an indispensable A to Z manual, offering practical strategies to boost business success. Within its pages, you'll discover a wealth of wisdom, ranging from timeless marketing frameworks, insights, and inspirational quotes and examples to cutting-edge strategies. It's a fusion of leading theories and real-world experience presented in a structured, easily digestible format. But this guide is more than just theory; it's a journey into the 'why' behind every strategic decision. You'll learn how to build a meaningful brand that resonates while demystifying the fundamental principles of business, brand, marketing, launch, portfolio, and communication strategies. Guided by coaching questions, strategic reasoning, and research techniques, you'll pave your way to business prosperity. This all-in-one solution meets the needs of busy, time-constrained professionals by offering a comprehensive repository of valuable, bite-sized information. It's designed to springboard your well-informed business journey and boost your confidence and belief in your abilities. It caters to young and mature, small-to-medium-sized businesses across various sectors, as well as entrepreneurs seeking to craft winning business plans. Are you ready to rise above the competition? To craft a brand that shines with visibility, profitability, and longevity? To create a self-sustaining brand that's easy to build, fulfilling to manage, and effortless to grow? It's time to transform your business journey into one that's effortless, meaningful, and enjoyable. Gain the confidence to breathe life into your brand, unlock the keys to sustainable business profitability, and let this book be your starting point. TRIGGER WARNING: The guide mentions alcohol, tobacco, and sexual health products that may not be suitable for readers sensitive to such categories.

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Produktdetails

• Verlag: Independent Publishing Network
• Seitenzahl: 266
• Erscheinungstermin: 19. Dezember 2023
• Englisch
• Abmessung: 286mm x 221mm x 22mm
• Gewicht: 1259g
• ISBN-13: 9781805170860
• ISBN-10: 1805170864
• Artikelnr.: 69679862

Autorenporträt

Erin Andrea Craske is an award-winning strategist, business author, and designer with a 20-year career in the industry, rising to Global Head of Consumer Brands. Her repertoire encompasses over 40 industry-leading brands spanning diverse sectors. Her expertise extends to leadership, strategic development, profitability, and communication. Armed with an honours degree in higher education, 30 years of psychology studies, 10 years of applied Eastern philosophy, and 16 years of successful leadership, coaching, and mentoring experience, Craske has emerged as a true multi-layered transformation catalyst - speaker, executive psychologist, mentor, trainer, and educator. She empowers ethical and purpose-driven business leaders to grow struggless businesses, be their best selves, achieve success on their terms, and live, lead, and create effortlessly.