From traditional marketing to Storytelling - Roux, Maxime
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People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers' behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be…mehr

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Produktbeschreibung
People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers' behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be distinguished: Traditional Marketing is in decline; Content Marketing respond to consumers' expectations; Storytelling is key to success; the discipline is facing several barriers.
Autorenporträt
Maxime Roux obtained his dual Master degree at Northeastern University, USA/ Dublin city university in 2012. Previously, he attended both European School of Business Reutlingen, Germany and Reims Management School, France. He is currently working as a Sales Manager in London where he is responsible for the German, Swiss and Austrian Markets.