Gordon Bethune

From Worst to First

Behind the Scenes of Continental's Remarkable Comeback
Mitwirkender: Huler, Scott

• Gebundenes Buch

Produktbeschreibung

Gordon Bethunes Führungs- und Managementstil, diktiert vom gesunden Menschenverstand: Interessante Auskünfte eines Mannes, der die Continental Airlines allen Widrigkeiten zum Trotz aus einer tiefen Krise zu einem führenden Unternehmen ihrer Branche machte. Besprochen werden Themen, die jeden Manager und Unternehmer beschäftigen - Qualitätsdenken, Kosteneinsparung, Unternehmenskultur und Motivation, um nur einige Schlagworte zu nennen. (8/98)

Produktdetails

• Verlag: Academy Edition / Wiley & Sons
• Seitenzahl: 294
• Englisch
• Abmessung: 235mm
• Gewicht: 614g
• ISBN-13: 9780471248354
• Artikelnr.: 57458576

Inhaltsangabe

HOW WE CLIMBED FROM WORST TO FIRST. Is This Any Way to Run an Airline? The
Last Suppers, or Whose Problem Is It? Fly to Win, or You Can Make a Pizza
So Cheap Nobody Wants to Eat It. Fund the Future, or If There Ain't No
Funds, There Ain't Gonna Be No Future. Make Reliability a Reality, or It's
Time to Act Like a Real Airline. Working Together, or Which Part of This
Watch Don't You Think We Need? Success Has No Autopilot. A FLIGHT PLAN FOR
SUCCESS. How the Sickest Patients Need the Best Doctors, and Concerning
Tapeworms. Nobody Loses When the Whole Team Wins. Keeping the Lines of
Communication Open. Predictability, or the Value of a Zippo. What Gets
Measured Gets Managed. Crop Duster's Son. Why You Just Read This Book.
Acknowledgments. Index.

Rezensionen

In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers.-USA Today

"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week