Frugal Innovation - Ratten, Vanessa
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This book discusses the growing use and importance of frugal innovation in society. Frugal innovation looks at innovating in a cost-efficient manner by taking into account available resources. It presents successful cases of companies that have innovated frugally, making the book an engaging read for anyone who is interested to learn more.

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Produktbeschreibung
This book discusses the growing use and importance of frugal innovation in society. Frugal innovation looks at innovating in a cost-efficient manner by taking into account available resources. It presents successful cases of companies that have innovated frugally, making the book an engaging read for anyone who is interested to learn more.
Autorenporträt
Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.