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First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
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First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis
- Seitenzahl: 552
- Erscheinungstermin: 26. August 2016
- Englisch
- Abmessung: 229mm x 152mm x 28mm
- Gewicht: 726g
- ISBN-13: 9781138974845
- ISBN-10: 1138974846
- Artikelnr.: 49672560
- Verlag: Taylor & Francis
- Seitenzahl: 552
- Erscheinungstermin: 26. August 2016
- Englisch
- Abmessung: 229mm x 152mm x 28mm
- Gewicht: 726g
- ISBN-13: 9781138974845
- ISBN-10: 1138974846
- Artikelnr.: 49672560
Kathleen S. Kelly
Contents: Preface. A Critical Analysis of Fund Raising: An Overview of the
Book. The Problem Prompting the Book: A New Function Taking on Increased
Importance. Part I: Current Perspectives of Fund Raising: Confusing
Definitions, Sporadic Research, and Myths. A Critical Analysis of
Definitions Related to Fund Raising. An Analysis of the Body of Knowledge:
A Need for Research. Myths and Misinterpretation of the Fund Raising
Function. Part II: Systems Theory and Autonomy: Approaching Fund
Raising From a Macroperspective. Systems Theory: Charitable Organizations
and Their Environments. Institutional Autonomy. Autonomy and the Three
Sources of Gifts. Three Case Studies on Autonomy. Part III: Shifting the
Public Relations Paradigm: Approaching Fund Raising From a Different
Perspective. The Fund Raiser in a Boundary Role. Fund Raising as a
Specialization of Public Relations. Corporate Public Relations: A
Precedent. Part IV: Using Public Relations Theories as Analytical Tools for
Explaining Fund Raising. Four Models of Fund Raising. Measuring the
Effectiveness of Fund Raising. Presuppositions About Fund Raising. Part V:
A Theory of Donor Relations: Conclusions and Directions for Future
Research. Conclusions and Directions for Future Research.
Book. The Problem Prompting the Book: A New Function Taking on Increased
Importance. Part I: Current Perspectives of Fund Raising: Confusing
Definitions, Sporadic Research, and Myths. A Critical Analysis of
Definitions Related to Fund Raising. An Analysis of the Body of Knowledge:
A Need for Research. Myths and Misinterpretation of the Fund Raising
Function. Part II: Systems Theory and Autonomy: Approaching Fund
Raising From a Macroperspective. Systems Theory: Charitable Organizations
and Their Environments. Institutional Autonomy. Autonomy and the Three
Sources of Gifts. Three Case Studies on Autonomy. Part III: Shifting the
Public Relations Paradigm: Approaching Fund Raising From a Different
Perspective. The Fund Raiser in a Boundary Role. Fund Raising as a
Specialization of Public Relations. Corporate Public Relations: A
Precedent. Part IV: Using Public Relations Theories as Analytical Tools for
Explaining Fund Raising. Four Models of Fund Raising. Measuring the
Effectiveness of Fund Raising. Presuppositions About Fund Raising. Part V:
A Theory of Donor Relations: Conclusions and Directions for Future
Research. Conclusions and Directions for Future Research.
Contents: Preface. A Critical Analysis of Fund Raising: An Overview of the
Book. The Problem Prompting the Book: A New Function Taking on Increased
Importance. Part I: Current Perspectives of Fund Raising: Confusing
Definitions, Sporadic Research, and Myths. A Critical Analysis of
Definitions Related to Fund Raising. An Analysis of the Body of Knowledge:
A Need for Research. Myths and Misinterpretation of the Fund Raising
Function. Part II: Systems Theory and Autonomy: Approaching Fund
Raising From a Macroperspective. Systems Theory: Charitable Organizations
and Their Environments. Institutional Autonomy. Autonomy and the Three
Sources of Gifts. Three Case Studies on Autonomy. Part III: Shifting the
Public Relations Paradigm: Approaching Fund Raising From a Different
Perspective. The Fund Raiser in a Boundary Role. Fund Raising as a
Specialization of Public Relations. Corporate Public Relations: A
Precedent. Part IV: Using Public Relations Theories as Analytical Tools for
Explaining Fund Raising. Four Models of Fund Raising. Measuring the
Effectiveness of Fund Raising. Presuppositions About Fund Raising. Part V:
A Theory of Donor Relations: Conclusions and Directions for Future
Research. Conclusions and Directions for Future Research.
Book. The Problem Prompting the Book: A New Function Taking on Increased
Importance. Part I: Current Perspectives of Fund Raising: Confusing
Definitions, Sporadic Research, and Myths. A Critical Analysis of
Definitions Related to Fund Raising. An Analysis of the Body of Knowledge:
A Need for Research. Myths and Misinterpretation of the Fund Raising
Function. Part II: Systems Theory and Autonomy: Approaching Fund
Raising From a Macroperspective. Systems Theory: Charitable Organizations
and Their Environments. Institutional Autonomy. Autonomy and the Three
Sources of Gifts. Three Case Studies on Autonomy. Part III: Shifting the
Public Relations Paradigm: Approaching Fund Raising From a Different
Perspective. The Fund Raiser in a Boundary Role. Fund Raising as a
Specialization of Public Relations. Corporate Public Relations: A
Precedent. Part IV: Using Public Relations Theories as Analytical Tools for
Explaining Fund Raising. Four Models of Fund Raising. Measuring the
Effectiveness of Fund Raising. Presuppositions About Fund Raising. Part V:
A Theory of Donor Relations: Conclusions and Directions for Future
Research. Conclusions and Directions for Future Research.