Fundamentals of Global Strategy - Kluyver, Cornelis A. De
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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. The globalization of the competitive landscape has forced companies…mehr

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Produktbeschreibung
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Autorenporträt
Cornelis A. Kluyver Claremont, CA; Masatoshi Ito Professor of Management Peter F. Drucker and Masatoshi Ito Graduate School of Management; Claremont Graduate University.