Fundraising Strategy - Routley, Claire; Sved, Richard
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This book is your indispensable aid to setting your fundraising strategy. It shows you how to: Understand the internal and external fundraising environment Identify your strategic objectives and key audiences Structure your tactics Track, measure and control your plan Avoid strategic wear-out

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Produktbeschreibung
This book is your indispensable aid to setting your fundraising strategy. It shows you how to: Understand the internal and external fundraising environment Identify your strategic objectives and key audiences Structure your tactics Track, measure and control your plan Avoid strategic wear-out
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