Bill Connors

Fundraising with The Raiser's Edge

• Broschiertes Buch

Produktbeschreibung

A non-technical guide to The Raiser's Edge-the most widely-used fundraising database package on the market-for the fundraising professional

The first-ever guide to The Raiser's Edge database package for the fundraising professional, Fundraising with The Raiser's Edge: A Non-Technical Guide educates your nonprofit about what The Raiser's Edge can do for you and will help you more effectively work with the staff who are responsible for data entry and output.
Helps your organization get much greater return on The Raiser's Edge, and use it to raise more money more effectively and with less stress
Contains specific and clear direction on the key areas you should know without technical discussion
Includes numerous checklists to give you practical takeaways

Providing you with the non-technical details you need to know to recruit, manage and retain quality database personnel, Fundraising with The Raiser's Edge: A Non-Technical Guide will help you in your day-to-day fundraising work without needing to become a database expert.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 288
• Erscheinungstermin: 8. März 2010
• Englisch
• Abmessung: 254mm x 178mm x 16mm
• Gewicht: 492g
• ISBN-13: 9780470560563
• ISBN-10: 0470560568
• Artikelnr.: 27869610

Autorenporträt

BILL CONNORS, CFRE, is an independent consultant and trainer on the Blackbaud fundraising software The Raiser's Edge. Until June 2005, Bill was Principal Consultant for Fundraising Systems for Blackbaud, having helped found the Blackbaud consulting program in 1998. He has been providing consulting and training on The Raiser's Edge in the United States, Canada, the UK, and Europe since 1995. Bill also worked for Junior Achievement as the Director of Development in Arizona and as Director of Field IT for the national headquarters, overseeing the roll-out of The Raiser's Edge in the field offices.

Inhaltsangabe

Acknowledgments. About the Author. Introduction. Chapter 1 Organizing
Fundraising. Getting Started with The Raiser's Edge. Accessing Campaign,
Fund, and Appeal Records. Defining Campaign, Fund and Appeal. Funds.
Appeals. Campaigns. Other Considerations. Summary. Notes. Chapter 2
Prospects, Donors, and Other Constituents. Who Should Be Recorded in The
Raiser's Edge. Who Should Be a Constituent. Constituent Tabs. Tabs for
Optional Modules. Tools for Fundraisers. Summary. Chapter 3 Gifts and
Giving. Gift Types. Gift Tabs and Concepts. Functionality by Gift Type.
Adjustments. Constituent Giving Totals. Understanding Gift Processing.
Summary. Chapter 4 Direct Marketing and Other Mailings. Four Steps. 1.
Output Format. 2. Recipients. 3. Fields. 4. Field Content. The Mailing
Process. Staff Training. Reporting. Putting This Together. Summary. Chapter
5 Events and Membership. Events and Membership in Context. Events.
Membership. Summary. Chapter 6 Major Gifts and Grants. Basic Major Gift
Fundraising Tools. The Lifecycle of a Major Gifts Donor in The Raiser's
Edge. Protecting Your Prospects. Major Gifts Process Reports. A Word to
Corporate and Foundation Fundraisers. Making It Happen. Summary. Notes.
Chapter 7 Reporting, Lists, and Other Output. Output Tools. Dashboards and
Reports to Run. Event, Membership and Volunteer Reports. Custom Reports.
Summary. Chapter 8 Database Oversight. Development or IT? DBA Roles and
Responsibilities. Hiring. Retention. Version 8 of the Raiser's Edge.
Summary. Conclusion. Appendix A Converting to and Implementing The Raiser's
Edge. Purchase Process. Project Participant Training. Project Planning.
Conversion and Business Process Development. Custom Reports and
Customizations Final Push for Go-Live. After Go-Live. Appendix B Database
Administrator Task List. Technical Oversight. User Oversight. Data
Oversight. Summary. Appendix C Policy and Procedure Documentation Example:
Generating Direct Mail File. Criteria for Include Query. Criteria for
Exclude Query. Merge Query Results. Parameters for Export Files Uploading
Data. Marking Appeals and Packages on Constituent Records. Bibliography.
Index.