This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. This book was originally published as a special issue of the International Journal of Strategic Communication.
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. This book was originally published as a special issue of the International Journal of Strategic Communication.
Introduction Part I: The Emergence of a Paradigm 1. Strategic Communication as an Emerging Interdisciplinary Paradigm 2. Strategic Communication: Reflections on an Elusive Concept Part II: The Conceptual Foundations of Strategic Communication 3. Communication Theory: An Underrated Pillar on Which Strategic Communication Rests 4. Strategic Communication and Emergence: A Dual Narrative Framework 5. A Multidimensional Network Approach to Strategic Communication 6. Evolutionary Psychology: A Framework for Strategic Communication Research Part III: Expanding the Body of Knowledge 7. Alignment: Explicating a Key Concept in Strategic Communication 8. Expanding the Scope of Strategic Communication: Towards a Holistic Understanding of Organizational Complexity 9. Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening Part IV: Future Directions of Strategic Communication 10. Strategic Communication: Defining the Field and its Contribution to Research and Practice
Introduction Part I: The Emergence of a Paradigm 1. Strategic Communication as an Emerging Interdisciplinary Paradigm 2. Strategic Communication: Reflections on an Elusive Concept Part II: The Conceptual Foundations of Strategic Communication 3. Communication Theory: An Underrated Pillar on Which Strategic Communication Rests 4. Strategic Communication and Emergence: A Dual Narrative Framework 5. A Multidimensional Network Approach to Strategic Communication 6. Evolutionary Psychology: A Framework for Strategic Communication Research Part III: Expanding the Body of Knowledge 7. Alignment: Explicating a Key Concept in Strategic Communication 8. Expanding the Scope of Strategic Communication: Towards a Holistic Understanding of Organizational Complexity 9. Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening Part IV: Future Directions of Strategic Communication 10. Strategic Communication: Defining the Field and its Contribution to Research and Practice
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