Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Gabriella Lojacono is an Associate Professor of International Management at the Department of Management and Technology of Università Bocconi and SDA Bocconi School of Management based in Milan, Italy. She is also the Director of the Executive Master in Luxury Management at SDA Bocconi.
Inhaltsangabe
Chapter 00: Introduction Chapter 01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter 02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter 03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter 04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter 05: Experience Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter 06: Seamless Retail: Bridging the Digital and Physical Divide Chapter 07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter 08: Emerging Trends in Customer Relationship Management Chapter 09: How to Optimize Spend and Evaluate Success Chapter 10: New Technologies and the Future of Customer Experience Chapter 11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter 12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
Chapter 00: Introduction Chapter 01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter 02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter 03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter 04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter 05: Experience Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter 06: Seamless Retail: Bridging the Digital and Physical Divide Chapter 07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter 08: Emerging Trends in Customer Relationship Management Chapter 09: How to Optimize Spend and Evaluate Success Chapter 10: New Technologies and the Future of Customer Experience Chapter 11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter 12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
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