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The Internet giant of today has changed the face of the world. Internet adoption is especially high among regional users. There are unprecedented opportunities for brands to reach new audiences and expand their reach. Brands face a challenge because consumers in each regional market are completely different. Brands can't operate in situations like this with one-size-fits-all strategies. Various steps and processes are detailed in this handbook for customizing a content strategy to craft a regional narrative of a brand. The book also describes all the upcoming social media marketing techniques.