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Marketing and Management research is challenging, exciting, engaging and rewarding. The main idea of editing/writing this book is to help students from different fields and is to prepare and motivate them for more research. The purpose of writing this book was to make research more interesting for all students in different fields. It differs in approach and content from all other interdisciplinary textbooks. It will contain the work of all aspiring students of under graduation, Post-graduation and doctoral Research (M.Phil. and Ph.D.). It will help the research scholars to publish their…mehr

Produktbeschreibung
Marketing and Management research is challenging, exciting, engaging and rewarding. The main idea of editing/writing this book is to help students from different fields and is to prepare and motivate them for more research. The purpose of writing this book was to make research more interesting for all students in different fields. It differs in approach and content from all other interdisciplinary textbooks. It will contain the work of all aspiring students of under graduation, Post-graduation and doctoral Research (M.Phil. and Ph.D.). It will help the research scholars to publish their original research work in an IBSN book. Futuristic Research in Marketing and Management provides information to all students about research findings, and provide new information to develop new foundations for the research profession. This book has been written strictly in accordance with the guidelines of the research council for students in various fields. It can also be used as an introductory text for graduate students, graduate students, and academic researchers. We hope this book will help others to learn how to plan and conduct research in various fields. We are aware that there will not be any error in the creation and publication of this book. We congratulate all the authors of the book for their original research work. We are grateful to the Dr. Ataur Rahman, Assistant Regional Director, IGNOU, Regional Center-2, New Delhi-110002 for writing the foreword and his valuable support.
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Autorenporträt
Dr. Tarun Chauhan had entered the portals of prestigious Amar Jyoti Rehabilitation & Research Centre as a academic coordinator and counselor in 2013. He is also associated with Delhi University as a guest professor and IGNOU as an associate faculty in commerce and management studies since 2023. He has to his credit many research papers and supervised plenty of projects. He is also a fellowship member and research board member of ERU, USA. Along with, he has also published his research articles in UGC & Scopus Indexed Journals. Apart from editorial roles, he has also working as a reviewer in IEEE, Asian Journals, national and international book publications.Ashima Thakur, a PhD. research scholar entered into the field of commerce in 2011. She hold her B.Com., M.Com., MBA (Finance) qualifications from the reputed universities. Along with education, she has also cleared her UGC-NET in 2010. Her passion in education is a greatest asset to achieve a successful academic career in life. Siddharth Kumar Bansal is a MSc. Research Scholar in the department of forensic science, Chandigarh University. He has also gained MCA degree in Cyber security from JNU, Jaipur. Apart from his education, He has attended the university national seminars to upgrade his research skills. He has contributed his chapters in multidisciplinary books.Manurut Tokas is a PhD Research Scholar in the field of health and development economics at G. D. Goenka University, Gurugram. She has contributed in the field of teaching economics, research in health economics areas and critical thinking in developmental economics since 3 years. Dr. Puja Roshani has entered the portals of Jain University, Bengaluru as an Assistant Professor in 2011. She has been teaching Business Organization, Marketing, HRM and Accounting at Department of commerce since 10 years. A scholarly author, she has attended many National and International Conference and Seminars. Prarthna Singh, a Senior Human Resource Manager who hold a Master Degree from Narsee Monjee Institute of Management Studies, Mumbai. Apart from her Education, she hold a good positions in a private reputed companies since 2016. Currently, she is also engaged in pursuing Interior Designing course as her passion in creativity.