Jay Barney

Gaining and Sustaining Competitive Advantage

Pearson New International Edition

• Broschiertes Buch

Produktbeschreibung

For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.

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Produktdetails

• Verlag: Pearson Education Limited
• 4 ed
• Seitenzahl: 512
• Erscheinungstermin: 9. August 2013
• Englisch
• Abmessung: 279mm x 217mm x 27mm
• Gewicht: 1232g
• ISBN-13: 9781292021454
• ISBN-10: 1292021454
• Artikelnr.: 40114017

Inhaltsangabe

1. Introduction: What Is Strategy?
2. Firm Performance and Competitive Advantage
3. Evaluating Environmental Threats
4. Evaluating Environmental Opportunities
5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View
6. Product Differentiation
7. Cost Leadership
8. Flexibility: Real Options Analysis Under Risk and Uncertainty
9. Tacit Collusion: Cooperation to Reduce Competition
10. Vertical Integration Strategies
11. Diversification Strategies
12. Implementing Corporate Diversification
13. Merger and Acquisition Strategies
14. Strategic Alliances
15. International Strategies
Bibliography
Index