Gaining the Publicity Edge - Friedman, Marsha
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Pick up a newspaper, turn on the TV or radio, or log onto a news website and you will discover a plethora of experts offering insights on the day's events or providing tips to help readers, viewers, or listeners improve their lives. But these experts and the media didn't find each other by happenstance. In Gaining the Publicity Edge: An Entrepreneur's Guide to Growing Your Brand Through National Media Coverage, Marsha Friedman-- bestselling author and founder of News & Experts--reveals how to build your brand by becoming one of the go-to people the media turn to again and again. Marsha has…mehr

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Produktbeschreibung
Pick up a newspaper, turn on the TV or radio, or log onto a news website and you will discover a plethora of experts offering insights on the day's events or providing tips to help readers, viewers, or listeners improve their lives. But these experts and the media didn't find each other by happenstance. In Gaining the Publicity Edge: An Entrepreneur's Guide to Growing Your Brand Through National Media Coverage, Marsha Friedman-- bestselling author and founder of News & Experts--reveals how to build your brand by becoming one of the go-to people the media turn to again and again. Marsha has helped thousands of top professionals develop and enjoy the status of being known in the media and in society at large as leading authorities in their fields. Now she's here to share her knowledge and help you do the same. In Gaining the Publicity Edge, you will learn how to - understand the needs of the media; - successfully pitch yourself to journalists, producers, and hosts; - determine which medium is the best match for you and your message; - give a great interview; and >Let Marsha's expertise help you gain the coverage you deserve as an expert in your field!
Autorenporträt
MARSHA FRIEDMAN, a leader and innovator in the field of public relations, is a true believer in the power of publicity and has dedicated her career to raising the bar and educating her followers. For nearly thirty years, she has developed publicity strategies for celebrities, corporations, CEOs, and professionals in a broad range of industries. She is the founder and president of News & Experts, an award-winning national public relations agency that secures thousands of top-tier media placements annually for their clients. Her firm is a trusted provider of news and feature articles, as well as a resource for journalists and producers seeking qualified experts to address topical news, issues, and trends. When she¿s not helping people with their publicity efforts, Marsha is busy enjoying life alongside her husband Steve, and with their four children and grandchildren.