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Game On tells the story of how and why the sports media industry grew to become one of the most important and profitable components of the global entertainment landscape.

Produktbeschreibung
Game On tells the story of how and why the sports media industry grew to become one of the most important and profitable components of the global entertainment landscape.
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Autorenporträt
David Bockino is an associate professor at Elon University, where he teaches communications and sport management. He spent more than seven years working with ESPN, including ESPN Outdoors, ESPN Research and Analytics, and ESPN International. He is the author of The Guidebook Experiment: Discovering Exploration in a Hyper-Connected World.