36,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
18 °P sammeln
  • Broschiertes Buch

John McMillan's Games, Strategies, and Managers presents an overview and analysis of game theory for management in a clear, accessible, and nonmathematical way. Using sven key questions as a starting point, the book provides every student of business and management with insights into the theoretical underpinnings and practical uses of game theory in every negotiation and strategic decision. The coverage and style is designed specifically with students of business in mind. The crucial topics of contracting, negotiation, and bidding are explained. Each chapter also contains assessment exercises…mehr

Produktbeschreibung
John McMillan's Games, Strategies, and Managers presents an overview and analysis of game theory for management in a clear, accessible, and nonmathematical way. Using sven key questions as a starting point, the book provides every student of business and management with insights into the theoretical underpinnings and practical uses of game theory in every negotiation and strategic decision. The coverage and style is designed specifically with students of business in mind. The crucial topics of contracting, negotiation, and bidding are explained. Each chapter also contains assessment exercises and case studies showing game theory in action, to help the student, independent learner or manager alike. Games, Strategies, and Managers will be a major textbook for students of game theory at advanced undergraduate, postgraduate, and MBA level. It will also be an invaluable source for the practitioner or manager continually called upon to make strategic decisions based on how someone else will act, or react.
Managers are continually called on to make strategic decisions based on how someone else will act, and react, and this is exactly what game theory was invented to analyze. With the publication of John McMillan's 'Games, Strategies, and Managers, ' managers can now unlock the power of this bold way of thinking. The book strips away distracting details and provides insights into what is really going on in every negotiation and strategic decision.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
John McMillan is Professor at the Graduate School of International Relations and Pacific Studies at the University of California at San Diego.