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Nowadays all kinds of tourism are developing in different countries at a great pace and also in Uzbekistan Gastronomic tourism is very popular, is a modern and relevant topic. The development of gastronomic tourism in the world is gaining momentum every year. This kind of tourism is suitable for tourists who want to bring something new and surprising to their journey to see and feel the culture of the country, people through the food they eat. Both foreign and domestic scientists are engaged in the study of this phenomenon. The basis of gastronomic tourism is a gastronomic brand, understanding the essence and structure of which can help in developing the classification of this type of tourism. At present, the scientific literature pays relatively little attention to the problems under study.