Gastronomy as a marketing tool
Ascertaining the potential for Thailand to incorporate its culinary resources into its branding strategy
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Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new...
Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well.
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