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Want to understand employee engagement? Want to drive innovative behavior in your organization? Want to be happier? Or maybe you just want to figure out why your software engineers are talking about some guy named Boba Fett in the cubical pod? Step into the Geekosystem. Geek Deep challenges a deep irony pervasive in our society, the painfully mixed message sent across the industrial world: follow your dreams on your path to success, but stay within the lines if you want to be accepted. Explore the subcultures and communities born out of fixation on various quirky interests, illuminate the powerful success behaviors geeks exhibit, and get practical guidance for business leaders to tap into the latent power on their teams. Geeks hold the key to unlocking a greater potential: deep passions made public. Willingness to let your geek flag fly is a prerequisite mindset of top performers in any setting. In Geek Deep, we recognize the parallels between those we honor as the greatest in society and those we shun as social outsiders. An ability to commit to that which moves you without shame or timidity is powerful. In these pages, you will meet Masters, Makers, and Missionaries: the SCRABBLE champ, the honeybee advocate, the vampire LARPer, and dozens more! Unlock your potential, discover your Center of Gravity, and let your geek flag fly!