Attila Bruni, Silvia Gheraradi, Barbara Poggio

Gender and Entrepreneurship

An Ethnographic Approach

• Broschiertes Buch

Produktbeschreibung

Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies: A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models; 'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice; An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.

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Produktdetails

• Verlag: Routledge
• 1. Auflage
• Seitenzahl: 240
• Erscheinungstermin: 7. Oktober 2008
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 371g
• ISBN-13: 9780415486590
• ISBN-10: 0415486599
• Artikelnr.: 25467246

Autorenporträt

Attila Bruni is lecturer of Sociology of Organization/Organizational Ethnography at Venice University, Italy. Silvia Gherardi is Professor of Sociology of Organization at the University of Trento. Barbara Poggio is Lecturer of Sociology of Organization at the University of Siena.

Inhaltsangabe

AcknowledgementsINTRODUCTION: Gender and entrepreneurship as entwined
practicesCHAPTER ONE: How a gender approach to entrepreneurship differs
from the study of women entrepreneurs1.1 Entrepreneur-mentality1.2 Women
entrepreneurs: the victims of gendered research practices1.3 Feminist
organizations and the women's standpoint1.4 Can we do differently?CHAPTER
TWO: Gender as a social practice, entrepreneurship as a form of
masculinity: a theoretical framework2.1 Gender: a situated performance in
the intersections between bodies, discourses and practices2.2 Making
masculinity (in)visible2.3 The symbolics of masculinities: entrepreneurship
as a form of masculinityConclusionsCHAPTER THREE: Doing and saying gender:
a methodological framework3.1 Reflexive ethnography: from the 'red
notebook' to the 'toolbox'3.2 The research context, data collection and
data analysisConclusionsCHAPTER FOUR: Company ethnographies: the gendering
of entrepreneurship and the enterprising of gender4.1 Asie Welders4.2 Asie
Welders: an anti-heroic story4.3 Erba Shirts4.4 Erba Shirts: an ordinary
case of entrepreneurship4.5 Frau Kitchens4.6 Frau Kitches: a matter of
honour?4.7 LeCò Fashion4.8 LeCò: between tradition and innovation4.9
Atlantis Magazine4.10 Atlantis: does heterosexuality
matter?ConclusionsCHAPTER FIVE: Gender and entrepreneurship as discursive
practice5.1 The 'ingredients' of entrepreneurship: risk, money, innovation
and gender neutrality5.2 Constructing gender through risk, money and
innovation5.3 A 'normal' woman entrepreneur?5.4 Narrating entrepreneurship
and genderConclusionsCHAPTER SIX: 'Doing family' while doing gender and
business: concluding remarksAppendix: Ethnography of practices and
ethnographic practiceReferences