This book provides a thorough and novel examination of the gendered nature of innovations in the new economy. It tracks the contemporary shift from heavy industry to game industry and how this has altered relationships between gender, identity, corporate culture, creative work, and the future of business. Through empirical research and theoretical analysis, the authors present their own carefully contextualized cases and conceptual frameworks relating themes of innovation and gender to recent theories concerning globalization and transnationalism.
This wide-ranging and interdisciplinary text provides readers with insightful entries on what innovations are and the ways innovation processes become gendered. It explores the business landscape based on creative work and offers a wealth of information for scholars of entrepreneurship, management, sociology, cultural studies, and communication.
This wide-ranging and interdisciplinary text provides readers with insightful entries on what innovations are and the ways innovation processes become gendered. It explores the business landscape based on creative work and offers a wealth of information for scholars of entrepreneurship, management, sociology, cultural studies, and communication.
"This book not only provides relevant insights into how inventions and innovations, particularly the digitalised 'new economy', are highly gendered but explicitly applies it to the entrepreneurial realm and entrepreneurial finance. ... The chapters include illustrative case studies that relate the theories to the 'real world', as well as shed light on the gendered processes and phenomena that characterise topical contemporary technological and entrepreneurial developments." (Jonathan M. Scott, International Small Business Journal ISBJ, September, 2018)