Sonia Khan

Gender Issues in Tourism

Understanding Male and Female Tourist Behaviour

• Broschiertes Buch

Produktbeschreibung

Gender and Tourism: Understanding Male and Female
Tourist Behavior, is an in-depth comparative study
identifying the preferences, participation, duties
and responsibilities of male and female tourists. The
research has investigated the gender roles of
tourists and gendered consumer-decision making in
vacation decisions. A comparative sample of Indian
and Foreign male and female tourists has helped to
identify if cultural differences and gender status in
society effects travel choices and behaviour. The
study also explores assumptions and perceptions
related to use of gender images in tourism marketing.
The work demonstrates that in
contemporary times males and females participate
equally in decision making for travel and jointly
undertake responsibilities in travel planning.
However, gender is a detrimental factor that accounts
for differences between males and females in
preference for different forms of tourism and
participation in different kinds of tourism
activities. It is anticipated that the findings of
this work will appeal to both researchers and
practitioners of tourism who are interested in
understanding the gender segments of the tourism market.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 268
• Englisch
• Gewicht: 364g
• ISBN-13: 9783639124668
• ISBN-10: 3639124669
• Artikelnr.: 26043370

Autorenporträt

Sonia Khan has a PhD in Tourism and holds a permanent appointment
with Himachal Pradesh University, India. She has two Masters: in
Tourism (India) and Leisure Studies (CHN, The Netherlands).
During her 13 years of teaching experience she has taught
undergraduate and graduate Tourism courses for Universities in
India, North Cyprus and Canada.