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A content analysis was conducted on the shows 106 &
Park and Sucker Free on MTV for the time period of
July 1st to August 31st 2006. Of the 92 videos
shown, 43 were selected via random sample to create
two ''composite weeks'' for the viewing period of these
shows. Coders were graduate and doctoral students in
Florida State University College of Communication and
only four had familiarity with the genre of music
video coded. The frequencies of dominance/subservience,
implicit aggression, explicit aggression, aggression
with sexuality, objectification (without showing
face), objectification (showing face), implicit and
explicit sexuality, wearing revealing clothing,
sexual pursuit and being sexually pursued were
tallied.
The findings show that females are objectified
significantly more often than males with and without
the camera showing the face of the individual. Female
displays of implicit sexuality occur significantly
more often than male displays in music videos and
male artists are significantly more likely to be the
recipient of these displays of sexuality.
Park and Sucker Free on MTV for the time period of
July 1st to August 31st 2006. Of the 92 videos
shown, 43 were selected via random sample to create
two ''composite weeks'' for the viewing period of these
shows. Coders were graduate and doctoral students in
Florida State University College of Communication and
only four had familiarity with the genre of music
video coded. The frequencies of dominance/subservience,
implicit aggression, explicit aggression, aggression
with sexuality, objectification (without showing
face), objectification (showing face), implicit and
explicit sexuality, wearing revealing clothing,
sexual pursuit and being sexually pursued were
tallied.
The findings show that females are objectified
significantly more often than males with and without
the camera showing the face of the individual. Female
displays of implicit sexuality occur significantly
more often than male displays in music videos and
male artists are significantly more likely to be the
recipient of these displays of sexuality.