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V knige po rezul'tatam sociologicheskogo oprosa analizirujutsya gendernye stereotipy molodezhi, stepen' ih rasprostranennosti v molodezhnoj srede. Vyyavlyajutsya razlichiya v cennostnyh orientirah, konkretiziruetsya zhenskij i muzhskoj ideal'nyj obraz v obshhestvennom mnenii molodezhi, stereotipy kachestvennyh harakteristik muzhchin i zhenshhin. Fixiruetsya protivorechie mezhdu samoocenkami molodezhi svoej nezavisimosti ot obshhestvennogo mneniya i real'noj bessoznatel'noj stereotipizirovannost'ju prakticheski kazhdogo tret'ego molodogo cheloveka. Prednaznachena vse, kto interesuetsya sociologiej povsednevnosti, problemami molodezhi, gendera.