Shelina Zahra Janmohamed writes columns for EMEL magazine and The Muslim News. She also regularly contributes to the UK's The Guardian, the BBC and Channel 4. She is much in demand as a commentator on radio and television and has appeared on programmes, including Newsnight and The Heaven and Earth Show. Her award-winning blog, Spirit21, is hugely popular. She is a graduate of New College, Oxford. She lives in London. Love in a Headscarf is her first book.
Salam, Generation M!
Introduction: the rise of Generation M 5
Their influence as the 'third billion' and why we need to pay attention 5
Chapter 2: Global trends shaping the emergence of Generation M 12
Creativity born of constraints 12
Chapter 3: Meet Generation M! 24
Getting to know Generation M, what shapes them and the qualities that make them different 24
The rise of the global Muslim lifestyle
Chapter 4: You had me at halal 38
Why 21st century halal is important for everyone 38
Chapter 5: the four F's of Generation M's 'Muslim lifestyle' 53
Food, finance, pharma and fun 53
Chapter 6: The digital ummah 68
How Dar al-Internet, real world and virtual technologies are enhancing community and religiosity 68
Culture: the new Muslim cool
Chapter 7: God gave (halal) rock and roll to you 79
The soundtrack of Generation M 79
Chapter 8: Haloodies and hijabiliciousness 89
The language of Generation M 89
Chapter 9: What does a Muslim look like? And what catches their eye? 102
The visual identity, expression and semiotics for Generation M 102
Chapter 10: Superheroes, video games and branding 116
The tsunami of cultural expression hits our shores 116
The 21st century ummah
Chapter 11: Celebrate good times (and remember the sad ones) 130
The big events of Muslim life 130
Chapter 12: Better together 148
From individual to ummah: sex, love, marriage, family and community 148
Chapter 13: Revolution unveiled 158
Generation M women at the forefront of faith and modernity 158
Chapter 14: Small but significant 176
The patriotic, proud and pioneering minorities of Generation M 176
The future: creating a dialogue
Chapter 15: The ties that bind Generation M to the wider world 192
Culture, commerce and charity 192
Chapter 16: On the cutting edge 203
Generation M are the pioneers of global consumer trends 203
Chapter 17: Talk to us, we are alive! 217
Starting the conversation with Generation M 217
