M. Leanne Lachman, Deborah L. Brett

Generation Y

Shopping and Entertainment in the Digital Age

• Broschiertes Buch

Produktbeschreibung

Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment--an experience that can't be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders.

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Produktdetails

• Verlag: Urban Land Institute, U.S.
• Seitenzahl: 30
• Erscheinungstermin: 1. Mai 2013
• Englisch
• Abmessung: 259mm x 178mm x 5mm
• Gewicht: 132g
• ISBN-13: 9780874202793
• ISBN-10: 0874202795
• Artikelnr.: 39153090

Autorenporträt

M. Leanne Lachman is the president of Lachman Associates, a real estate consulting firm serving private and institutional investors. She is also an executive-in-residence at Columbia University's Graduate Business School and serves on the boards of Liberty Property Trust and Lincoln National Corporation. She is a widely published author and frequent speaker. She lives in New York City. Deborah L. Brett is president of Deborah L. Brett & Associates, a real estate and planning consulting firm providing project-related market analyses to a wide range of public and private organizations. She lives in Plainsboro, New Jersey.