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This book offers encouragement and empowers readers to re-embrace the Generation z people and employees behaviours. Anyone interested in: a HR career or HR career advancement, managers, and aspiring managers, business owners who manage their employees, post-secondary / third-level management program students, researchers requiring succinct human resources information. Believe it or not, millennials are aging out of their privileged position as the nation's most sought-after consumers, the ones advertisers want to influence. Their replacement? The nation's teenagers, also known as Generation Z. Thus begins a shift away from the 20- to 34-year-old millennials, and the emergence of a new effort aimed at understanding just how Gen Zers think. And there are roughly as many Gen Zers (82 million) as there are millennials (83 million) and baby boomers (76 million)